From technical setup to the first sale: We localize, translate, and scale your D2C store for the Italian market – with a clear plan, measurable results, and local expertise.
Italy is one of Europe's fastest-growing e-commerce markets. Consumers are increasingly buying directly from brands – but language, payment methods, and cultural differences determine success or failure. We help you seamlessly expand your existing Shopify store into Italy – legally compliant, locally relevant, and profitable.
Services / Our Offer
1. Shopify Markets Setup
- Setup of markets, currencies, and tax rates
- Optimization of shipping and payment options (Carta, PayPal, Klarna IT)
- hreflang tags, subdomain strategy, and legally compliant terms and conditions/legal notice
2. Translation & Localization
- Professional translations (DE → IT) with a CRO focus
- Adaptation of microcopy, CTAs, and product copy to Italian consumer behavior
- Localized images, sizing, and trust elements
3. Email Marketing for Italy (Klaviyo)
- Segmentation by country & language
- Automated flows (Welcome, Cart Abandonment, Post-Purchase)
- Localized campaign planning & reporting
4. Performance Marketing Italy
- Google Ads (Search, Shopping) with Italian keywords & feed optimization
- Meta Ads with a local creative approach & creator content
- Tracking & attribution set up GDPR-compliant
5. Social Media & Brand Growth
- Content planning & community management for Italy
- Collaboration with local creators & influencers
- Performance reporting with clear KPIs
Case Study (Summary)
Case: German beauty brand
Goal: Expansion into Italy
Result:
- Launch in 8 weeks
- +36% Conversion Rate (mobile)
- ROAS 3.4 on Meta after 6 weeks
- 18% of revenue generated through Klaviyo automations
"We thought translating was enough – but it only really worked after localizing the entire customer journey."