The coronavirus pandemic has affected almost all businesses to varying degrees. In addition to the hospitality and event industries, it is precisely independent brick-and-mortar retailers facing significant declines resulting from the pandemic. It is therefore not surprising that the shift toward e-commerce has accelerated significantly in recent months.
Anyone who adapts their business model to this trend now and moves into online retail not only has a good chance of surviving this crisis, but also of building a more resilient business in the long term.
A Shopify online store offers the optimal solution for entering e-commerce
This is where Shopify comes in. Shopify offers brick-and-mortar retailers a suitable way to set up an online store for various sales channels within a very short time.
The selection of tools offered is large and includes all the functions a business needs to operate both in-store and online. Shopify can even be used for the simplest solutions, such as setting up an online store to offer customers contactless pickup of the products on offer.
Anyone who takes advantage of the current trend towards e-commerce and integrates a Shopify online store into their sales strategy can benefit from the profitable synergy of both sales channels and succeed both offline and online.
With Shopify POS, brick-and-mortar retail can be synchronized with the Shopify online store
With Shopify POS, the classic Shopify store system has been expanded with an app for selling in brick-and-mortar retail. Both the physical store and the online store therefore access the same system and are managed centrally via Shopify. All processes, such as inventory management and product sales, from both the physical store and the online store, can thus be tracked uniformly.
In addition, extensive tools offer the possibility to manage functions such as inventory forecasts, performance reports, or even task distribution among employees, across different sales channels, via Shopify POS.
Digital Bonus Berlin - Subsidies for the digital transformation of business processes
As part of the numerous support measures to mitigate the economic consequences of the coronavirus pandemic, the State of Berlin launched the economic program "Digital Bonus Berlin" on November 2, 2020. This program promotes the digital transformation of full-time self-employed Berliners and small and medium-sized Berlin companies with a grant of up to EUR 17,000. This grant aims to enable investment in work, production, and management processes, such as the introduction of a digital ERP system, to advance the digitalization process of one's own company. Anyone who wants to promote the digital transformation for their own company can now apply for the Digital Bonus.