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E-Commerce Expertise

  • ChatGPT Ads: A New Performance Channel — But Not Another Google Ads

    ChatGPT Ads: A New Performance Channel — But Not Another Google Ads

    ChatGPT Ads enable e-commerce brands to target purchase intent more effectively. Success depends on relevant ads, matching landing p...
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  • BAFA Funding for Business Consulting: Up to €2,800 Grant for SMEs

    BAFA Funding for Business Consulting: Up to €2,800 Grant for SMEs

    Digitalization, rising marketing costs, internationalization, new sales channels, and increasingly complex e-commerce processes present many compan...
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  • Internationalization 2026: Why Expansion Without a System Can Erode Your Profits

    Internationalization 2026: Why Expansion Without a System Can Erode Your Profits

    Learn how D2C brands can systematically plan international expansion and avoid costly mistakes in consent, payments, and logistics.
    Read article
  • Connect Your Accounting System to Shopify

    Connect Your Accounting System to Shopify

    A comparison of Billbee, easybill, Pathway, Sufio, and Order Printer Pro for automating Shopify accounting workflows.
    Read article
  • Internationalization with Shopify

    Internationalization with Shopify

    Ten key questions will help you strategically and thoroughly prepare your Shopify store for internationalization.
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  • Expanding to Italy: How to Build a Data-Driven Market Entry in 8 Weeks

    Expanding to Italy: How to Build a Data-Driven Market Entry in 8 Weeks

    A clear eight-week roadmap shows you how to prepare your Shopify store for the Italian market using data-driven insights.
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  • The Power of the Shopify API: Unlocking More Possibilities for Your Store

    The Power of the Shopify API: Unlocking More Possibilities for Your Store

    The Shopify GraphQL API enables automation, inventory synchronization, headless commerce, and greater transparency through an API dashboard.
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  • Shopify Tag Manager Integration: How to Set Up Reliable Tracking

    Shopify Tag Manager Integration: How to Set Up Reliable Tracking

    Learn how to integrate and test Google Tag Manager in Shopify reliably, efficiently, and GDPR-compliant.
    Read article
  • Conversion Rate Optimization (CRO): How to Boost Sales in Your Shopify Store

    Conversion Rate Optimization (CRO): How to Boost Sales in Your Shopify Store

    Conversion Rate Optimization removes barriers to purchase and turns more visitors to your Shopify store into customers.
    Read article
  • Migrating to Shopify – The Next Step for Your Business

    Migrating to Shopify – The Next Step for Your Business

    Learn how migrating to Shopify can simplify e-commerce management, scaling, and payment processes.
    Read article
  • Making Your Shopify Store Accessible: Everything You Need to Know

    Making Your Shopify Store Accessible: Everything You Need to Know

    An accessible Shopify store improves the storeping experience, expands your reach, and can potentially improve SEO.
    Read article
  • Effective Shopify Tracking: How to Measure and Improve Performance

    Effective Shopify Tracking: How to Measure and Improve Performance

    Effective Shopify tracking provides insights into user behavior, sales data, and key metrics so you can optimize your store more strategically.
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  • The Most Important AI Trends, Tools, and Developments for Shopify Merchants in 2025

    The Most Important AI Trends, Tools, and Developments for Shopify Merchants in 2025

    The most important AI trends and tools for Shopify help automate processes and make e-commerce more efficient.
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  • How to Use Shopify Metafields and Metaobjects Effectively

    How to Use Shopify Metafields and Metaobjects Effectively

    Shopify metafields and metaobjects let you add richer product information and create a more customized shopping experience.
    Read article
  • Customer Loyalty in E-commerce – What Our Analysis Reveals

    Customer Loyalty in E-commerce – What Our Analysis Reveals

    Learn which strategies and tools strengthen customer loyalty, repeat purchases, revenue, and customer lifetime value in e-commerce.
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  • Increase Revenue with a Personalized Shopping Experience – the Merconic Product Configurator for Airtracks

    Increase Revenue with a Personalized Shopping Experience – the Merconic Product Configurator for Airtracks

    A custom product configurator simplifies product selection and improves the storeping experience at Airtracks.
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  • 9 Tips to Increase Your Shopify Store Conversion Rate

    9 Tips to Increase Your Shopify Store Conversion Rate

    Nine practical tips to help increase your Shopify store's conversion rate and turn more visitors into customers.
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  • Start the Year with a Performance Boost for Your Shopify Store

    Start the Year with a Performance Boost for Your Shopify Store

    Targeted optimizations can give your Shopify store a performance boost and set you up for a strong start to the year.
    Read article
  • Connect the Zalando Marketplace to Shopify

    Connect the Zalando Marketplace to Shopify

    The merconic Connector connects Shopify with the Zalando Marketplace, simplifying onboarding for fashion brands.
    Read article
  • Holistic Klaviyo Concepts

    Holistic Klaviyo Concepts

    Tailored Klaviyo strategies improve campaign performance and customer retention while aligning with your brand and target audience.
    Read article
  • Shopify Summer 2022

    Shopify Summer 2022

    The most important new Shopify features from Summer 2022, summarized concisely.
    Read article
  • Shopify 2.0

    Shopify 2.0

    Shopify 2.0 offers greater flexibility, scalability, and easier customization without extensive development knowledge.
    Read article
  • E-commerce During the Crisis – Why Brick-and-Mortar Retailers Should Go Digital

    E-commerce During the Crisis – Why Brick-and-Mortar Retailers Should Go Digital

    The COVID-19 pandemic highlighted why brick-and-mortar retailers need to develop additional sales channels through e-commerce.
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  • Navigating the Crisis with an Online Store

    Navigating the Crisis with an Online Store

    An online store gives brick-and-mortar retailers a fast way to continue selling products during the COVID-19 pandemic.
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  • Weight Loss 2020 – Our Digital Diet Plan

    Weight Loss 2020 – Our Digital Diet Plan

    Smart digitization streamlines processes without slowing down companies with unnecessary complexity.
    Read article
  • IT Development – Agile Task Management

    IT Development – Agile Task Management

    Agile task management organizes IT projects into short sprints and makes requirements understandable for everyone involved.
    Read article
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